And all for the want of a nail…

horseFor want of a nail, the shoe was lost,,,

For want of a shoe, the horse was lost…

For want of a horse, the rider was lost…

For want of a rider, the battle was lost…

For want of a battle, the kingdom was lost…

And all for the want of a nail

Zetor being a client, Hall PR recently visited Inis Oirr expressly to see if the islanders’ fondness for Zetor tractors is as strong as it ever was.  Good news is: it is…Zetors are everywhere to be seen on the island.

One was even seen towing a tourist trailer badged ‘Craggy Ecumenical’ tours – the rusting hull of the Plassey shipwreck used in ‘Father Ted’ being one of the sights to see on Inis Oirr.

While there, we pictured a blacksmith shoeing a horse islanders use to pull a carriage in which tourists are taken on tours of the island…and we got all of the background we needed to update a feature story about Zetor and Inis Oirr we had published in a major European magazine some years ago.

As for the fable, if it has any lesson in PR it is this: Take care of the little things and chances are the big things will go well too!


Interests of Irish farmers ‘at risk’ in Brexit negotiations – Hall warns


One small historical fact that draws a link between Hall Agri-Food PR and the current Brexit negotiations was the appointment by then Taoiseach Jack Lynch of our director, Don Hall, to an expert group formed to promote the case for Ireland’s entry into the European Economic Community, and later to another select group assembled to campaign in support of Ireland’s first direct elections to the European parliament.

Given that background, it was reasonable that, in a recent media statement, Hall would express the view that farmers, fishermen, food producers and exporters generally should pressure Government to open direct negotiations with Britain to agree post-Brexit arrangements that would be exclusively in the interests of our two countries and not leave matters to EU negotiators whose awareness of our special needs may not be as good as it should be.

Believing that our interests are ‘at risk’ if left solely in the hands of EU negotiators, Hall foresees the likelihood that a post-Brexit Britain will enter into closer trading relationships with countries like New Zealand, Australia and North America through which products that Ireland supplies today could be sourced.

Fearful that the current Brexit negotiations will run into problems that could result in break-up, Hall claims it would be ‘extremely unwise’ for us to place total reliance on negotiators who have little direct knowledge of the relationship that exists between Ireland and Britain or of the dynamics that apply between our two communities.

“Well handled, the future relationship we could agree with Britain for a post-Brexit world could go a long way towards forging closer relationships here, north and south, and could open up new opportunities for our many construction and service sector companies as Britain forges closer trading links with large economies in the United States, India, Africa and throughout the wider world” he said.

From farm-hand to Farmhand

zt-crystal-160-cab-aFrom farm-hand to Farmhand – that’s the journey Hall Agri-Food PR has taken.

From early beginnings – working as a cattle drover driving animals to fairs and markets in Newry and in South Armagh – we’ve been through the mill of farming, as it once was.

Ploughing, harrowing, planting and sowing…cutting, picking, harvesting and saving…feeding, cleaning and painting…milking, churning, harnessing and husbanding.

Our transition from farm-hand to Farmhand is reflected in our most recent client commission.

Working with leading farm machinery distributor, Farmhand, our task is to help promote the many top-line products that this distinguished company and its dealers represent.

It is a commission that sees Hall Agri-Food PR break new ground. But then, is not the breaking of new ground one of the tasks that lies at the very heart of what farming and farm PR is all about?

New Zetor by Pininfarina – farmers are going to love it, dealers are going to love it

New ZETOR PININFARINABringing new products to market is something for which we in Hall PR and Hall Agri-Food have an admirable track record – not least those that move on four wheels and are marketed through an importer and dealer-structured sales organisation.

Soon to arrive into Ireland, the new Zetor by Pininfarina will be one of the most attractive and sought-after tractors imaginable.

Designed by the legendary Italian design house Pininfarina – noted for their work with auto makers Ferrari, Alfa Romeo and Rolls Royce, to name but a few – the new Zetor by Pininfarina merges eye-catching appeal and ‘desirability’ with the fine engineering, ruggedness and build qualities that have sustained the renowned Czech tractor maker’s performance in world markets throughout its 70 years history.

The talk of Agritechnica when it was first shown there in prototype form, this big, new powerful Zetor oozes eye-appeal.

Set to strengthen the brand’s global prestige and transform Zetor’s position on Irish and world markets, the new Zetor by Pininfarina follows style trends long evident in the motor industry to bring emotion, dynamism and style to what, traditionally, has been a purely functional item of farm machinery.

Its most visual style features are its iconic new front-end bonnet and lights arrangement, its tilting and gradual forward-sloping hood, gracefully shaped side panels, cooling vents and clever use of two-tone paint.

As one industry observer noted: ‘When it arrives here, it will be one of the most stylish tractors on the Irish market – farmers are going to love it, dealers are going to love it.’ZETOR PININFARINA


Where farmers go…

Hall Agri-PR at the 2013 FTMTA show in Punchestown

Where farmers are and farmers go…that’s where you’ll find Hall PR agri-food people.

Pictured is Hall PR’s Ashley Hall in amongst the green, red and yellow of agricultural machinery at the FTMTA farm machinery show in Punchestown…green being a Merlo compact telehandler, red being a high-tech, high-spec Zetor Forterra and yellow being a compact Komatsu farm-size wheel loader.

And that’s not all we saw and heard and talked about with those we met at Punchestown…those who’ve made our country what it is and who work tirelessly to keep it as it is – our farmers!

One of the best looking models around

Gorgeous to look at…a real stunner…a true eye-catcher…and one of the best looking models around!

One of the best looking models aroundThe Zetor Forterra…the tractor that set eyes popping at the recent National Ploughing Championships.

What a pity we can’t get a closer view of it. Seems we’ll have to visit our local Zetor main dealer in order to see it better…and take a test drive, perhaps.  That’s the tractor, of course!

Beyond Reach

Merlo telescopic handlersOur work has hit new heights. And now too there’s very little that’s beyond our reach.

That’s the spin-off that’s come from our work in promoting the Italian-made Merlo range of telescopic handlers.

A world leader in design, Merlo units are attractively finished in a distinctive green livery that singles them out when you see them.

Designed primarily for construction, environmental and agricultural applications, Merlo can be seen all over Ireland giving their clients the extra lift and reach they need…just as we in Hall Agri-Food PR are doing!